57 Ledbury Road
Notting Hill
London
W11 2AA
Founded by stylists Lindy Ross and Serena Bute, the genesis of Anonymous hinged on one exciting idea. To create a range of brightly coloured, customised underwear that could be worn as outerwear. It was a bold move, especially at a time when the fashion world was starved of colour. They now produce two full collections a year in a wide variety of fabrics. Anonymous opened their first retail store Ross + Bute by Anonymous on Ledbury Road.